We Review Tamara Ecclestone's Highly Luxurious Salon : SHOW DRY

It’s not that often possible to indulge in a truly luxurious experience, without paying a hefty price tag. But after visiting the decadent SHOW Dry salon in Westbourne Grove, owned by the beautiful F1 heiress, Tamara Ecclestone – I was left feeling refreshed and thoroughly luxurious, and with a bill of under just £45.00!

SHOW Beauty is a brand I have been avidly using since its launch in 2013. Initially, I will admit that I was very much drawn-in by the stunning packaging. But beneath the glamourous exterior, were products that really performed.

The luxury hair care brand, alongside its line of products, has salons and blow-dry bars in the UK & Ireland.

It’s important to note the difference between the two; the blow-dry bars typically feature in the beauty concession areas in some exclusive department stores. In these, you can’t get your hair washed, but if it’s a quick ‘hair-glamming-on-the-go’ that you want, these are ideal.

The salons are the best place to truly experience the brand. Relax with your choice of complimentary beverages and snacks – from Champagne, to smoothies, macarons to brownies. You can even order lunch and take advantage of exclusive discounts from other retail brands, by browsing the menu on the iPads that adorn each client seating arrangement.

In summary, this isn’t like any other hair salon. SHOW Dry is very much about a luxury experience that is tailored around your personal tastes and preferences.

The price makes this an experience that is open to all. Looking to treat someone for a birthday or anniversary? I can’t think of a better gift.

Details of the outfit I am wearing, plus the products used in my hair can be seen here:

SHOW Dry Salon - Westbourne Grove, London

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