Being sustainable with regards to my purchasing habits is something I’ve become incredibly aware of over the last few years.
"Sustainability isn’t just about buying fewer, higher quality pieces....being sustainable can also benefit your bank account..."
Sustainability isn’t just about buying fewer, higher quality pieces that you’ll get more wear out of (and so helping with landfill issues). But more so, being sustainable can also benefit your bank account – leaving you with more available capital to save, or put towards your own luxury purchases…be that holidays, dining out, handbags – whatever does it for you!
For many years I would shop from a popular High Street store, known for its very inexpensive, but not the greatest of quality clothes. I’d need to visit the store monthly, as few items lasted much longer than that. But I will confess that I was taken-in by the fact that I could walk out of the store with bags upon bags full of clothes for under £100.
It was all fun and games until I took note of the volumes of unwearable items I’d amounted... Clothes that I’d worn only a handful of times, but they’d washed badly and quickly looked scruffy. It was a false economy in the longer term.
Buying quality items meant that I started buying considerably less year-on-year. Although a blouse from Karen Millen might cost £99.00 versus H&M’s £9.99 – the Karen Millen option still looks beautiful a year later, despite multiple washes and wears.
All of these brands have a great balance of day, work, evening and event wear.
So what do you think?
Do you think brands have a responsibility to consider the sustainability of their products?
Or do you think that if you buy from a cheaper priced retailer that you get what you pay for, and you shouldn’t expect items to last?